Audit of contextual advertising – in the narrow sense of the term is a roadmap for improving and optimizing business processes, financial flows, and resources used. Having received the results of the audit of your campaigns in Google Ads and Yandex Direct, you will be able to understand how to effectively use your investment.
The audit of advertising campaigns Google Ads and Yandex Direct includes more than 30 items.
The main objectives of the audit are to identify ineffective or undeveloped technical aspects of advertising.
Our team has no intention of accusing or condemning employees, employees of companies or agencies of incompetence.
Our goal is always to help identify vulnerabilities and elaborate on the tools of context operators.
Goals and objectives solved by the Audit of contextual advertising Google Ads and Yandex Direct
When auditing the advertising campaign Google Ads and Yandex Direct, we first pay attention to the following parameters:
- Advertising campaigns by types (Search, CMS, RSYa, Remarketing, Merchant)
- The total number of keywords in the account
- Google Ads and Yandex Direct account structure
- Keyword matching
- The number of keywords with “low impressions” targeting
- Analysis of extensions, clarifications, additional links, structured descriptions
- Quality metrics for keywords, ads, and traffic
- How targeted were the incoming requests
- Analysis of the quality of conversions from advertising
- The presence of non-targeted requests and “junk” traffic
- What% of impression loss. How much potential traffic to the site you have not received
- Allocation of budgets to campaigns
- The ratio of costs to market share
- Account history
- Correctness of settings. Whether conversions and their cost were fixed
- What position in the market did you occupy in relation to competitors
- What was the response to the ads
- Is there internal competition between instruments
Works within the framework of providing the audit service of contextual advertising Google Ads and Yandex Direct
- Signing a confidentiality agreement
- Getting access to Google Ads, Google Analytics, Yandex Direct, Yandex Metrics
- 100% prepayment for services provided
- Analysis and audit of offices, report preparation
- Sending a report and recommendations to the client
The term of performance of works on Audit is 5 working days from the moment of signing of the contract, reception of accesses and receipt of advance payment.
The cost of contextual advertising audit services for Google Ads and Yandex Direct – from $ 200
