fbpx
SEO

How to increase traffic with the help of technical SEO

Blogging has become mainstream in its own right, with many now making full-time careers out of it, and companies using blogging as one of the key ways to attract new business.

As the influence of blogs has grown, it has naturally become more competitive and it has become increasingly difficult to stand out from the crowd. Bloggers invest a huge amount of time and money into their content, so just sitting down and posting the words you wrote in your kitchen is not going to work these days.

There are far too many ways to make a blog successful (increase traffic) to cover it in one post, but there are certainly a more manageable set of things you can do to improve your blog’s search performance, especially that amazing number of bloggers overlooked.

If you have a blog built around a great brand and a fantastic social media presence, but haven’t paid too much attention to SEO, then this strategy is for you.

We are going to share the experience of increasing travel blog search traffic 3x in a 12 month period and increasing visits from tens of thousands to hundreds of thousands per month.

Introductory

The work was focused on technical SEO activities rather than content production or off-page optimization.

It’s important to highlight that this blog already had a very good presence and a lot of the technical stuff was already implemented, so we’re going to go into a bit more detail about the initial description before we get into what made it grow.

Content

  • Links
  • Content
  • Indexing Issues
  • Weak content
  • Page Speed
  • cannibalization
  • XML Sitemap
  • Advertising or how to increase traffic
  • Page structure
  • Internal links (linking)
  • Link Updates

The site already had a very good link profile, with a wide variety of links to strong, top publications such as CNN and the Independent, as well as many links to other blogs they had built relationships with.

I won’t go into details on how to do this as it requires a separate post, but the key approaches were:

  • Guest Posting: writing posts for other blogs or adding interviews to them, etc. The easiest way to scale and grow and diversify your link profile.
  • PR: Building relationships with journalists or publishing stories in big publications that can get you links and mentions on very powerful sites.

Content

The site has been around for a long time, so it has accumulated a lot of content that has been written by various authors, edited and targeted for SEO.

As a result, many articles and articles ranked well, brought traffic to the site, and seemed to work very well.

If you are just starting out on your journey to blogging, then filling your site with really good and high-quality content should be a priority for you.

So, as we noted initially, the key part of optimizing from 10,000 visits per month to 100,000 visits per month was the technical work of SEO.

We’ve broken down all the key elements we’ve covered below, so if you’re sitting with your blog in a position similar to what we described above, you can also implement these steps to help grow and increase your blog traffic.

We’ve prioritized what would have the most impact (with the biggest impact first), but this is obviously up for debate and we can’t be sure what impact each individual action had as they were all implemented for the same period of time.

Indexing Issues

A common problem for blogs, especially those that have been around for a long time, is having a lot of URLs indexed by Google that are not genuine pages and provide no value to users.

Among them were persistently problematic pages for WordPress sites, such as:

  • Category Pages
  • Tagged Pages
  • Author Pages
  • Archive Pages

And also:

  • Attachments
  • Unintelligible extra parameter pages generated by engines are crawled and indexed

We crawled the entire site, identified patterns behind key problem pages, excluded them from indexing, updated Google Search Console.

Weak content

The site had a huge number of pages with very little content.

These were mostly category pages with a bit of introductory stuff that were obviously SEO-friendly and intended for long phrases.

However, this was done, the pages were of very poor quality and provided very little value to the user accessing them.

The potential of these types of pages wasn’t enough to take away the time it took us to add content to them, so they were removed.

Page Speed

When we started, the page speed of the site was extremely slow due to different fonts, large images, caching, and other issues.
We used plugins to help improve speed, which is not an absolute solution (it is preferable when creating site from scratch).
But for bloggers with limited budget and limited resources and knowledge of html, you can use our tips and improve your website performance.

Cannibalization

For some key phrases, the site had multiple pages focused on the same topic.

Google was sorting and changing page rankings, so it was clear that this was not an option. This is usually a good sign of content cannibalization and suggests that you should merge these pages into one top quality page.

We did just that, and soon saw a significant increase in ranking performance.

XML Sitemap

The site had several different maps presented in Search Console, many of which listed URLs that we didn’t want to be crawled, let alone indexed.

We’ve stripped down the URL display so that only listed URLs with quality content appear in sitemaps, so it’s much clearer what should be indexed and what content is most important on the site.

Advertising or how to increase traffic

Advertising is the way most bloggers make their money, so it’s a popular method to increase traffic and exposure and we don’t encroach on it.

However, if you overdo it with ads, they can become ineffective and even hurt your overall performance, so you get MORE traffic, LESS conversions and therefore LESS earnings.

Finding balance is key, and recent Google updates have been shown to hurt sites with excessive ad placement on pages and overriding unique and quality content.

Page structure

An issue we regularly run into on blogs and websites in general is that heading tags are used for styling, not structure.

H1, H2, and H3 tags should be used to visually illustrate the structure of your page so that Google can match it with phrases (eg: increase traffic) that it would expect to see mentioned in the topic in question.

If your site’s headers are used for styling, contact the developer and change it to use these elements more tactfully and optimized.

Internal links (linking)

We worked closely with the client to clean up and optimize internal links and improve their usage. This included:

  • Fixing any dead internal links that referred to broken pages.
  • Fix internal links that users and bots were following through redirect chains so that the link points directly to the correct destination.
  • Adding more links to important pages throughout the site.

Update links

As I mentioned at the beginning, the site has had several trusted links that it has established over the years through natural approaches and its connections and sales.

Some of these links were commercial anchor links to pages, which could be pessimistic.

Fortunately, the owners still had contact with many of the sites where this was, so we advised that they update their anchors to branded or more general queries.

Other elements of the site, pages were also involved, html , but the above were key issues that were widespread and caused significant performance issues.

It’s rare to find a single silver bullet with technical SEO, but if you forego the wide range of issues that can affect you, then you’ll see some serious improvements.

Marginal benefit theory certainly applies here as well, and I would advise any blogger who is well established to pay close attention to issues like this if they haven’t already.

We also haven’t implemented all of the recommendations we suggested yet. One standout keynote is the introduction of “hub pages” that direct people to all the key content on a topic.

In travel it is very goal focused and there is a lot of interest in search if you create high quality pages for these “hub” nodes. This is a key moment to move on to the next one to help speed up the progress of this site and when it is implemented it will have a huge potential to increase traffic.

So if you’re a blogger with a lot of great content and links, but you haven’t paid attention to your technical SEO, do it now, it will help you increase your traffic and make more money!

Make sure you don’t leave a significant amount of traffic on the table – you might have huge growth potential. Time to turn on!

Our carriage is already rushing towards you, open the door)))))

Cases