SEO (Search Engine Optimization) – a set of activities that help visitors quickly find your site in search engines Google, Yandex (and others). The purpose of SEO site promotion is to build the trust of search engines to the resource.
For Internet users, the presence of sites in Google or Yandex search is a common phenomenon to which they do not pay attention. In fact, the presence of the site in the TOP 10 – is the painstaking and monotonous work of many technicians, copywriters, designers, programmers.
The result of the team of specialists is not only the visibility of the site by search engines, but also its effectiveness among users, ie compliance with expectations and answers to their questions.
When working with us, be prepared to review your goals, expectations from the site and knowledge in the field of the Internet.
Goals and objectives that SEO solves site promotion
The first and main task of SEO is to attract the most interested users of the product to the site, which in turn increases the number of conversion actions (calls, inquiries, purchases).
Also, SEO site optimization is aimed at improving user interaction with the site:
- fix technical bugs and improve download speed;
- creating a simple and clear site structure that facilitates navigation for the user;
- optimizing landing pages for the required queries allows the visitor to get why he came to this page.
In addition, external seo promotion increases brand awareness, improves its reputation, increases the number of referral channels through which potential users can find the site.
Works as part of the provision of SEO site promotion services
Works in the direction (main)
Preparatory period (usually takes about a month but depends on the speed of implementation, client developers or our developers, edits):
- collecting information about the client’s business – for quality promotion it is important for us to study the entire client’s business, its goals and system of work, product features, target audience, history.
- study of the market in which the client’s site operates, the main competitors who are successfully promoting it.
- further we carry out the complex analysis of a current condition of a site in the directions – technical optimization, structure of a site, onpage optimization, usability, joint performance by a site of the tasks set before it.
- we collect and approve with the client the semantics which most correspond to the put KPI and we prepare a number of recommendations:
- designer – to refine the appearance of the site;
- to the developer – for correction of bugs and completion, optimization of a site under requirements of search engines
- client – questions, recommendations, requests for additional data (which are formed in the process of working on the site);
- we conduct the process of redesign and improvements of the site, check the result.
Active period
- as soon as the site is optimized and ready for promotion, we begin the period of active promotion with links;
- compile and approve with the client a strategy of referral promotion;
- select appropriate referral donors for promotion (which will give the greatest result for both site positions in search engines and to attract relevant referral traffic);
- monthly in accordance with the strategy we purchase / place links;
- also the results of placement of links for timely completion of strategy if necessary are constantly checked;
- track the dynamics of the client’s link profile and help clean it if necessary (for example, if competitors decide to spam you to knock out of the search results);
- we conduct weekly sections of the technical condition and main indicators of the project to, if necessary, promptly respond to changes (especially relevant when the site is in parallel with other work – redesign, editing functionality, content);
- within the framework of the strategy we form tasks for writing content for the site and monthly filling of the project with new materials, expansion of the structure of the site;
- at the end of each month we prepare a comprehensive report on the results of work and recommendations for further action;
The shown scheme is a sample, and for each separate project the strategy of work changes – we can undertake writing of content for a site and its filling if necessary; conduct additional usability audits and experiments to improve conversions on the site, if necessary, and more.
The cost of SEO optimization (promotion) of the site per month – from $ 800
