Copywriting – writing unique texts for sites. As Alex Kerry rightly remarked in his comment: Copyright is a copyright mark, Copywriting is a copyrighted article. By “copyright” we mean “writing unique content.”
Goals and tasks solved by Copywriting
The main task that solves copywriting is the sale of services or goods through text.
The main purpose of copywriting, like any commercial enterprise – is to make money for the customer or for their own needs.
The main sources of creating a huge amount of texts per day are exchanges and freelance service sites.
Exchanges:
- text.ru
- etxt.ru
- copylancer.ru
- advego.ru
Freelance sites:
- kwork.ru
- freelance.ua
- freelancer.com
- freelancehunt.com
- kabanchik.ua
- fr.ru
The difference between exchanges and freelance sites in the narrow provision of services. If freelance sites provide absolutely all services, including flower delivery, the exchanges specialize only in texts.
On the exchanges you can buy both ready-made texts and order on certain topics.
Works within the framework of providing the Copywriting service
- Study of the direction in which the request to write an article is formed
- Studying the client’s site for the presence of texts in the direction
- Selection and coordination of key queries for writing text
- Drawing up and coordination of the technical task for writing of article
- Writing an article and its coordination with the customer
A little more about each service item.
1. Study of the direction in which the request for writing an article is formed
Before concluding an agreement to write an article, we take a break to study the subject of the client, because to rush into the task without studying the insides is not in our style.
We may refuse to write an article if we consider the subject matter to be at odds with our values and concepts and the amount of money is useless here.
2. Study of the client’s site for the presence of texts in the direction
If you agree to write a text for a service, we study the site itself, its topics, services, products, content style, design for full immersion in the client’s business
3. Selection and coordination of key queries for writing text
One of the most important points of agreement before writing. We select key queries from the following tools:
- Serpstat.com software, specifying the region of the site and, accordingly, the region of requests
- Google Ads is a keyword planner
- Yandex Direct – wordstat
All of the above tools allow you to fully assess the volume of demand and cover the entire subject of the request.
4. Drawing up and coordination of the technical task for writing of article
The final stage of preparation for writing an article is the Terms of Reference for which the copywriter writes the text.
In the Terms of Reference, we indicate: topics, keys, rhetoric, headings, subheadings, the number of characters,% uniqueness, spamnost article, nausea. Example TK for writing an article at the link.
5. Writing an article and its coordination with the customer
The process of writing an article takes from 1 to 3 days, depending on the length of the text and its complexity. After writing, we send the customer the finished text and wait for editing.
Writing articles, texts to order, for 1000 characters without spaces cost $ 4
An article of 4,000 characters without spaces will cost $ 16.
Your masterpiece is ready, take it away!
Uniqueness – 89.7% Total characters – 3351 Number of words – 2297 Spelling – 5 Fragrances – 57 Water – 12
To obtain initial information about your request, we have prepared a detailed BRIEF to help us understand your business.