How to successfully use retargeting
The power of the internet is undeniable. In today’s globalized world, speed and access to information are paramount, and the Internet is the most cost-effective way to get it.
The source of digital marketing skills is the use of retargeting. Its advantages open up broad business opportunities.
Retargeting is a marketing tool that allows, through advertising messages, to re-engage potential customers. It affects the growth of sales of goods and services among interested users.
How does retargeting work?
Retargeting includes monitoring the visited pages of individual users on the Internet, tracking purchases and products in which they are interested, and using their overall browsing history to get an idea of what they like. This information is collected on a regular basis by advertisers to submit advertisements that are specific to certain customers.
This method is designed to increase the likelihood that a consumer will click on an ad and purchase a product. It is incredibly effective. It has been proven that such an advertising move increases consumer response by 400%.
Configuring and launching retargeting
Retargeting is a cost-effective strategy that should be used in conjunction with SEO, PPC or content marketing. However, few people enjoy its benefits, which creates less competition and more opportunities to attract potential customers.
There are two ways to do this:
- Placing the code or pixel on the site, which is invisible to customers. Cookies will track when ads are displayed based on their preferences.
- Use your contact list and upload it to the social networking platform. This contributes to increased return on investment and conversion of the site.
This simple but effective concept increases brand awareness. The beauty of this form of advertising is that it is intended only for users who have previously interacted with the brand.
Social Network Retargeting
In Ukraine, the most popular social networks are Facebook and Instagram. A business account provides access to more data collection functions through a social networking platform and a reliable way to professionally represent your brand in the preferred space of target consumers.
Social networks are an excellent option for business owners who want to turn website visitors into customers. Studies show that a whopping 96% of all site visitors leave without any action, and 49% of people visit the site at least four times before making a purchase. Retargeting is a paid advertising strategy that helps to stay in the spotlight.
Retargeting on thematic sites
Web resources that are partners of search engines, provide space for advertising on its territory. To successfully launch such a project, you must have experience with contextual advertising services, such as: Google AdWords and Yandex.Direct.
Here, setting up contextual advertising is much more complicated than an advertising campaign in social networks, even if the ad unit is identical in both versions. If there is no work experience, it is worthwhile to turn to the services of an internet marketing agency and get maximum results within the advertising budget.
What to consider when retargeting?
Some important considerations to keep in mind are to set a budget, determine your target URL, and track progress. Consider using unusual, humorous and unique ads to attract the attention of a potential customer.
However, it is important to note that too much retargeting can have the opposite effect. Need to monitor the frequency of advertisements. It is recommended to show only 7 – 12 ads within 30 days. A larger amount will cause irritation and will only scare away consumers.
Numerous third-party platforms are available to promote products and services. However, it is useful to consult with experts – they understand how to create a balance between targeting users and suppressing them.
Start retargeting now
Retargeting requires a lot of attention and control for maximum efficiency. He needs constant optimization and effort to study, build and measure results.
One aspect of retargeting is that it can fit any budget. No need to spend a lot of money to return visitors to the site and push them a little to buy. Statistics show that more than 70% of site visitors are more likely to convert if they were redirected.
The path to buying is quite complicated, and retargeting can provide much-needed impetus to turn visitors into customers. You can order contextual advertising from us – we will help to raise the rating on the Internet with higher conversion rates and website visits.
Do not waste precious time – order the promotion of your business today!