Advertising in social networks (targeting) is any paid content in the network of social platforms. Options run from a one-off Tweet or Facebook ad to a full-scale campaign with major budgets.
Social networks have long become an effective platform for business promotion. People spend an average of about an hour here every day. Thanks to the possibilities of targeting, it is very easy to find exactly your buyer. The principle of targeted advertising in social networks is to select your target audience and create an advertisement in such a way as to interest them.
The main tasks of marketing in social networks are considered:
- branding (brand promotion),
- increasing audience loyalty and popularity,
- PR and increased traffic to the sites of various companies.
What are the advantages of the target??
- Reduction of the advertising budget. Targeted advertising allows you to return part of the investment by reducing the time and money spent, because now you do not need to worry about whether the audience will become truly “targeted”.
- Direct targeting of consumers. A selective approach makes it possible to “filter” those buyers within a certain segment who need your product or service the most. Based on their demographics, interests or internet browsing history, you can tell them about your new offer as soon as they log into the social network.
- Targeted messages. When you’re reaching your audience directly, it’s important to send targeted messages to those most likely to respond to your marketing efforts. When you know so much about your target audience, there is no need to spend money trying to “cover” all potential audiences, which, by the way, gives no guarantees.
- Brand loyalty and word of mouth. There is nothing better than reciprocity, and when using targeted advertising, you and your target audience feel a mutual interest in each other. Users willingly view advertising messages, join groups and are interested in the life of the brand. In addition, satisfied customers will share positive impressions with other people, which in the long run can increase the number of your customers.
Social networks are a very broad concept. The most common social networks – Facebook, Instagram, Twitter, Linkedin – provide almost 80% coverage of the target audience.
Types of targeting
- Geographic targeting allows you to show ads to residents of selected settlements. Additionally, you can narrow down the display of ads in social media. networks to a specific address or geographic coordinates. There is also targeting by metro stations. When targeting an address or coordinates, set a location circle around the point. The more extensive coverage is required, the larger the area to be included.
- Demographic targeting selects users by gender, age, marital status, presence of children, their age. It is possible to set targeting by date of birth.
- Social targeting allows users to be oriented by position, education, year of graduation. It is possible to show advertisements to students or graduates of a specific university and school.
- Interest targeting segments users by hobbies and interests: music, cars, pets, cooking, active recreation, etc. It is possible to configure the display of advertisements to users who regularly visit certain sites or applications or are members of communities. In a similar way, advertising is adjusted to customers of competitors.
- Exclusive targeting.Targeted advertising in social networks allows you to exclude certain users from the display of advertisements.
How to set up targeted advertising
- Study the input data: campaign goals, target audience, products, advertising budget.
- Analyze the market.
- Setting KPIs.
- Target audience segmentation.
- Creating a mind map of an advertising campaign.
- Creation of creatives.
- Generation of UTM tags.
- Targeting settings.
- Test launch of advertising.
- Analysis and choice of audience and format.
- Running an ad.
The main principle of the effectiveness of targeted advertising
The more narrowly defined the target audience, the more chances to get sales.
Targeted advertising in social networks is an effective means of attracting, retaining and retargeting the target audience, which allows not only to sell a product or service to the client once, but also to tie him to the brand through joining the community with interesting and useful material for him.
The price for the service of advertising in social networks per month is from 200$.
To obtain initial information about your request, we have prepared a detailed BRIEF that will help us understand your business.
