Sometimes videos can be found in YouTube search results only a few days after publication. This is most often the case with videos that have recently been edited and the Youtube channel has been optimized internally.
YouTube’s algorithms work so that users see the most relevant videos, feeds, playlists, and live broadcasts. Your content does not always get to the top of the search and it is the task of internal and external optimization of the channel and videos.
Works carried out by the OURS agency in the framework of providing the service of internal optimization of the channel and videos on Youtube:
Internal optimization of the channel and video on YouTube consists of:
Collection and analysis of similar thematic channels
Selection of key queries for the channel and for the video
Introduction of special triggers (events to attract attention) to YouTube videos to increase social activity of users (tags in headlines, tips and final screensavers in the video)
Preparation and placement of the description in the video using temporary codes, for quick navigation on the video, links to social networks and the site
More on all items
Collection and analysis of similar thematic channels
- A tool used by our agency to be the Social Blade service, which shows selections by Youtube category sorted by the number of subscribers, the number of views and the internal rating of SocialBlade
- The second way to collect and analyze similar thematic channels is Youtube itself. We use “customer request” on topics such as “recipes”:
After analysis, form a table in Google Docs with the name of the channels and the number of subscribers. The obtained base is analyzed for the presence of different and similar features.
Selection of key queries for the channel and for the video
It is easy to collect key queries, the main thing is to know how. When selecting key queries for the Youtube channel, we use several shareware tools and methods.
- Until recently, the Google Chrome Related Keywords browser extension was completely free. Its main advantages:
- when installing Related Keywords as an add-on to the browser when entering a search phrase the extension immediately shows you the relevant queries, as well as present in the titles and meta descriptions of selected pages in the issuance of key queries
The extension allows you to immediately save such phrases to a file and work with them in table mode
2. The second tool is the Google Ads Key Query Scheduler
The scheduler allows you to estimate:
- the average number of queries per month, the level of competition, choose keyword options, refine keywords based on the topic and unwanted words in the query (minus words). All these manipulations are tied to the region, language, period of advertising activity and even to your desired budget
3. And the third tool is vidIQ.
The vidIQ extension allows you to see all the optimization measures for your chosen video on Youtube, such as video tags, channel tags, Theme, Description, Tips, Ultimate screensavers, Shared on Facebook, Shared on Twitter, Public and more.
Introduction of special triggers (events to attract attention) to YouTube videos to increase social activity of users (tags in headlines, tips and final screensavers in the video)
By events to attract attention, triggers, we mean:
- The ultimate screensaver, calls to watch other videos and call to subscribe to the channel
2. Videos that you consider the best on the channel and of course your logo
Preparation and placement of the description in the video using temporary codes, for quick navigation on the video, links to social networks and the site within the internal optimization of the Youtube channel
The main task in the description is to add your video in a short form, take into account all the key queries for which you optimize the video and create a convenient video navigation for users using time codes, pay attention to the tags above the video title, example description:
Of course, the internal optimization of the Youtube channel and the list of tools is not a final instance, you probably already use something, but we are sure of the above tools and ways to promote.
Analysis of results, conclusions and optimization of the direction of progress
The main results of video promotion are the following metrics – views,% content, likes and subscribers. All the above methods of internal optimization of the Youtube channel and tools with constant and long-term use will increase the number of subscribers and viewers of your channel.
Cost for services for internal optimization of the Youtube channel per month
- Channel and video optimization – $ 400
Total per month for internal channel optimization services on YOUTUBE – $ 400.
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