Social Media Marketing (SMM) – one of the ways to promote a business, which is to attract a target audience to the site with the help of social networks such as Facebook and Instagram. SMM promotion is considered one of the promising methods of promotion.
Social media it’s where the target audience is for businesses in almost any niche. Maintaining social networks allows you to directly interact with potential customers.
Goals and tasks that are solved by SMM on Facebook and Instagram
- Acquaintance with the brand, formation of recognition.
- Expansion of loyal target audience.
- Attraction of useful targeted traffic to the site;
- Feedback about your products or services.
- Working with reviews, objections and suggestions, conveying the necessary information.
- Involvement of the audience in discussions, polls, contests, etc.
- Warm up the client base for further interaction.
- Formation of loyal users and brand communities.
- Management of the market situation.
SMM – the process is very dynamic, so you need to constantly monitor the changing interests of the audience and the emergence of new trends.
There are three key strategies in Social Media Management
- Building a community around a brand that is being promoted;
- The use of advertising tools and planting on the sites for the purpose of direct sales and increasing recognition;
- Combined product promotion strategy.
Works, as part of the provision of the Facebook and Instagram maintenance service
In the initial work on promotion in social networks, the key point is the development of a work strategy. Ours Agency SMM strategy consists of the following points:
- We define the main goals and objectives that we want to achieve.
- We analyze the current position of the brand in social networks, as well as analyze competitors.
- If there is no page in social networks, we create a new page.
- We analyze the brand’s target audience in social networks.
- We choose key platforms for promotion – Facebook, Instagram.
- The tone of voice of the brand in social networks is part of the strategy that allows you to create brand recognition, sympathy and trust in the target audience. Expressing the essence of the brand, depicting its value, philosophy and attitude towards its audience;
- Rubricator;
- We create content – we draw up a content plan, we select creatives.
- We develop a strategy for the promotion and use of paid tools;
- KPI.
- We analyze the work done and draw up a report.
Of course, for each client we find a special and individual approach to maintaining Facebook and Instagram pages.
The price for the Facebook and Instagram maintenance service per month – from 600$.