Banner advertising is one of the main formats of online advertising. Is a graphic image similar to the advertising module in the press, but able to contain animated (video) elements, and can also be a hyperlink to the advertiser’s website or page with additional information. Wikipedia
Banners are needed not only to remind the audience that is already familiar with your brand and visited your site, but also to interest the product, promotion or object.
The information presented on static banners should not only be convincing, but should also affect the audience for effective interaction with the audience.
Our designers are so creative that sometimes we can not restrain them, of course, the taste and color are different)
- Why do you need a banner?
- Advantages of banner advertising
- Disadvantages of banner advertising
- Types of banners
- Requirements for banners
- Manufacturing cost
1. Why do you need an advertising banner?
By its purpose, advertising should ALWAYS either attract attention or hint at obvious advantages and disadvantages, which may be an advantage of use or solved by means of the product being advertised.
One of the most effective ways to influence decision-making is a visual image, which is conveyed through design and creativity, photography, drawing, slogan, logo – all these elements can be combined in one word – ADVERTISING BANNER.
Actually the answer to the question why you need a banner and is the visualization of the advertising message to the user in a short form.
2. Advantages of banner advertising
- memorability
- recognizability
- capacity
- flexibility in supply
- targeting
3. Disadvantages of banner advertising
- difficulty in coordinating the design
- “push impossible” in a limited size and weight
- direct placement cost (CPM)
4. Types of advertising banners
- Graphic advertising banner (PNG, GIF, JPEG) – the most common formats used for placement directly on sites and networks. Advantages – simplicity in design and resize, reasonable cost.
- Animated banner (GIF) – complexity in production, expensive in production.
- Flash banner is an outdated, rarely used format.
- HTML-banner – a modern format, widely used, not easy to manufacture and place.
5. Requirements for banners
We tried to collect requirements for Google and Yandex, use for health.
6. The cost of making a package of advertising banners
A set of static banners with the selection of a creative concept, using the client’s first style – 600 dollars.
The package includes formats for Google Ads, Facebook and Yandex Direct (up to 6 sizes)
To obtain initial information about your request, we have prepared a detailed BRIEF that will help us understand your business.
